Uses and Gratification Approach Case study
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Uses and Gratification Approach Case study
Uses and Gratification
Approach Case Study
1. How active a media consumer are you
Present what you are doing when you watch TV at night.
Do you turn it on and flip around the channels, searching for something
to watch or do you first examine some sort of listing to determine
what you will watch and then turn the TV set to that choice
Uses and Gratification
2. Present your activities while using the Internet and compare
it with TV watching.
Are you more active with one medium than another Why
Approach Case Study
Uses and Gratification
3. Based on the answers of 1&2, what would you say about uses and gratification approach Do you agree with the concept of active audience
Approach Case Study
Uses and Gratification
팀원들의 TV 시청시 행동
‘무한도전’ 을 보는 팀원들의 행동 비교
Approach Case Study
Uses and Gratification
Case 1
- 방영 시간, 집에서 가족들과 함께 시청
주로 저녁시간(8시~12시)
- 디지털 TV의 편성표에 맞춰 채널 고정
- TV…(생략(省略))
Uses and Gratification Approach Case study , Uses and Gratification Approach Case study기타레포트 , Uses and Gratification Approach Case study
Uses and Gratification Approach Case study
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다.